October 17, 2023
12:00 pm - 1:00 pm EDT
Join us as Southface talks with Jacqui Chew in our Southface Sessions: Leadership Speaker Series. This will be broadcast on YouTube live, subscribe to Southface and tune in at 12pm EDT on Tuesday, October 17.
Jacqui Chew - Creative Problem-solver | Convener | Impact-driven Leader | Storyteller | TEDxATL Licensee | Techstars Mentor | CMO
Jacqui Chew is an award-winning marketing and business executive with more than two decades of experience delivering creative, data-driven strategies for venture-backed, high-growth companies. She is a proven positioning expert, brand builder and innovation thought-leader with P/L experience.
In 2006, Jacqui founded the first fractional CMO consultancy in the Southeast focused on high-growth, venture-backed companies. Primary client projects: positioning, messaging, customer journey mapping, marketing plan development and marketing and sales alignment. The company led the launch of more than two dozen companies/products and contributed to $100+m in funds raised. Taking a hiatus from iFusion, Jacqui served as CMO at various high-growth tech startups, adding revenue responsibilities along the way. As CMO of Liquid, a global payments platform for agile businesses she was responsible for driving top line growth, brand management and sales enablement. As senior vice president of marketing at Avertium, a market leading cybersec firm, she spearheaded the company’s successful repositioning, messaging and rebranding and, its CRM/marketing automation platform integration. During her tenure, the firm was awarded prestigious “partner of the year” and other industry awards for excellence. She also worked cross functionally to support the acquisition of a fourth company during this period. As CMO-in-residence at the Advanced Technology Development Center at Georgia Tech (ATDC), a globally ranked business incubator, she worked with the 170+ companies to develop their go-to-market and product strategy. During her tenure, she also developed and taught the incubator’s first strategic marketing curriculum.
A creative problem solver and convener, Jacqui believes in the potential for ideas to change the world. As licensee of TEDxAtlanta, one of the largest TED affiliates in the region, she galvanizes a team of volunteers to produce the annual TEDxAtlanta show. Under her leadership, tickets for nine of the 11 sold out weeks before. This must attend event has become the platform for tomorrow’s leaders playing host to renowned bioethicist Paul Root Wolpe, hunger eradication entrepreneur Jasmine Crowe and Ryan Gravel, the “father” of the Atlanta Beltline. Finally, Jacqui previously served in executive marketing roles at PeopleSoft (acq by Oracle), Stonesoft (acq by McAfee now Intel), Silverpop(acq by IBM) and worked, on the agency side, with IBM Global Services, The Weather Channel, KontrolFreek, MessageGears, Preparis, Venture Atlanta, EarthLink and eBay.