Mark Ruffalo is making the most out of his time in metro Atlanta, both on and off movie sets. His latest outing focuses on a different group of superheroes in ATL: local community leaders working toward a clean-energy future in one of the nation’s most car-congested and energy-dependent cities.
In front of an intimate audience at the Plaza Theatre, Ruffalo launched ATL100, a multi-week media campaign to bring awareness to the city’s recent commitment to achieving 100 percent renewable energy by 2035. At the two-hour event sponsored by the Solutions Project and 100% campaign, the organization’s executive director Sarah Shanley Hope joined Stephanie Stuckey (Chief Resilience Officer to Atlanta Mayor Kasim Reed) and others to honor local activists Shan Arora, Dr. Yomi Noibi, Amelia Shenstone, Becky Rafter, and Dr. Joyce Dorsey.
Ruffalo surprised the five Atlanta leaders with superhero posters featuring their own faces, and revealed an animated ad about the #ATL100 campaign that will screen this fall alongside previews in select Atlanta movie theaters. Watch the campaign video here.
This article was published on 100.org. Click here to read full article.