10 Degrees South, Biltong Bar, Cape Dutch, Yebo Beach Haus
Justin Anthony is the founder and owner of South African hospitality group,
True Story Brands. Headquartered in Atlanta, True Story Brands features a
variety of South African restaurant concepts, specializing in fusing
international dishes with traditional South African fare. As an entrepreneur
and restaurateur, Justin spearheads the group’s focus on sharing the
lifestyle and experience of South Africa through its four iconic Atlanta dining
destinations, including 10 Degrees South, Yebo Beach Haus, Cape Dutch
and Biltong Bar.
Born and raised in South Africa, Justin attended the University of South
Africa as well as London Business School prior to relocating to the United
States at age 23. He hoped to continue his career in professional soccer,
however due to an unfortunate knee injury, he was forced into early
retirement and looked to another passion — the hospitality industry.
In 1998, Justin opened the first South African restaurant in the United
States, 10 Degrees South, alongside his parents, Derek and Diane. In
2012, he expanded True Story Brands with the opening of Yebo Beach
Haus, providing a fresh take on the coastal lifestyle with a South African
flare. In 2015, Justin opened Cape Dutch Braai + Bar, introducing a more
modern, chef-driven dining experience to the city with an emphasis on
melding his hometown flavors with European influences. Biltong Bar is
Justin’s most recent addition to the group, opening in Ponce City Market in
early 2016 followed by a second location at The Shops Buckhead Atlanta
in November 2018. The restaurant specializes in dry aged beef jerky and
highlights South African street food as well as signature craft cocktails.
Justin and his wife Kelly, renowned interior designer behind Wolf Design
Group, currently live in Atlanta with their dog Dempsey. True Story.