40 years

southface timeline

Southface turns 40 and we're celebrating all year long! We're visiting some highlights of the past four decades and will share reflections from partners who've helped us become the Southeast's leading authority in sustainability. Check out our milestones, and we'll have more to share on this site later in the year. We hope you'll join us in celebrating our success and discovering what's possible over the next 40 years and beyond.

Southface began with a group of volunteers committed to making their community and environment better.


Sun Day

Over 100 volunteers organize the Georgia Sun Day rally at downtown Atlanta’s Woodruff Park. The group later becomes the Georgia Solar Coalition.


Georgia Solar Coalition

Georgia Sun Day becomes the Georgia Solar Coalition, a 501(c)3 nonprofit.

In the 1980s our education and outreach expanded, and the organization became the regional source for information on renewable energy and passive solar design.


Moving In

The Georgia Solar Coalition office relocates to 1103 Euclid Avenue in Atlanta’s Little Five Points


Growing Up

The Georgia Solar Coalition plans to acquire a condemned building at 158 Moreland Avenue to construct an Urban Demonstration Center, which would be named Southface: Alternative Energy Center.


Introducing Southface

The Georgia Solar Coalition is renamed Southface Energy Institute. 

In the 1990s Southface continued to expand its footprint in sustainability thought leadership, and the organization moved into energy efficient residential construction. 


Going Online

Southface launches its website.


A Regional First

The Southface Energy and Environmental Resource Center – the South’s first ENERGY STAR-certified building -- opens in time for the 1996 Summer Olympic Games.



Greenprints conference launches as a regional and national forum for sustainability issues in the built environment.


Sustainable Atlanta Roundtable

The Sustainable Atlanta Roundtable launches thanks to a grant from Turner Foundation.


Building Community

EarthCraft House green building program is created through a partnership between Southface and the Greater Atlanta Home Builders Association.

Southface's work expanded into the commercial building space and expanded offerings for communities and nonprofits.


Partners in Building Science

Southface teams up with the U.S. Department of Energy's Building America Program to work at the intersection of building science, manufacturers and builders.


Green Building Services

Southface launches Green Building Services to address commercial buildings.


Grants to Green

Southface launches Grants to Green for nonprofit organizations interested in making their facilities more energy efficient.


Going Platinum

The Southface Eco Office is commissioned, making it the first LEED Platinum building in the Southeast.

Southface remains committed to delivering programs that influence three key outcomes: Improved Quality of Life, Shared Prosperity, and Thriving Natural Systems.


SWEET Center

The Southeast Weatherization and Energy Efficiency Training (SWEET) Center opens.



Southface assists the City of Atlanta in piloting the Atlanta Better Buildings Challenge, part of a national effort for commercial buildings to reduce their energy use by 20% by 2020.


A Leadership Change

Dennis Creech, founder and executive director of Southface for 38 years, announces that he will step down when a successor is named.


Continuing the Charge

The Southface Board of Directors concludes its months-long search for a visionary leader, and announces Andrea Pinabell as the organization's next president.


Moving the City to Clean Energy

As a key Partner to the City of Atlanta's Office of Resilience, Southface facilitates a stakeholder engagement process, which is reflected in the mayor's 2018 plan to convert the City to 100% clean energy.


Celebrating 40 Years

Southface commemorates 40 years of working to promote sustainable homes, workplaces, and communities.


Southface promotes sustainable homes, workplaces and communities through education, research, advocacy and technical assistance.


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